Medici: Increasing patient adoption of virtual care
Project Type: Full-time
My Role: Product Designer
Tools: Figma, Miro, Google Suite, Notion, Procreate, Atlassian Suite
Skills:
UX Research, Product Strategy, UX Mapping, Sketching, Prototyping, Pitching, Illustration, User Testing
Medici is an Austin-based healthcare start-up. It provides a SaaS telemedicine platform that enables medical practices to deliver quality digital healthcare to their patients.
My mission was to help users easily start communicating, experience value, and ultimately decide to continue seeking virtual care.
Some Key Outcomes
A redesigned, SMS-first patient onboarding
Creating internal alignment around strategy & planning
Successful beta tests
This work created a major paradigm shift that now forms the foundation of future Medici offerings.
Currently In-Progress
Product development for a new, SMS-first business model providing virtual-first primary practice to self-insured employers
Discovery— Undertaking the core UX research work to understand the users, the problems to be solved, & the opportunities
Definition— Identifying & prioritizing key areas of focus. Creating product requirements for shared vision.
Design— Ideating, from low fidelity ideas to high fidelity solutions
Testing— Determining the best solution and refining the specs
Design operations
Medici design principles, methods, & creating company-wide engagement.