Rachel Lang

👋
I’m Rachel Lang

Product Designer
based in Austin, TX.

 

SKILLS

What I do

I help prioritize problems and solve them using design.

 

UX — A user’s entire journey to solving a particular problem, and the feeling of that experience.

UI — The solution’s interfaces, look, and function.

 
 

Created with Figma

Let me walk you through some of my thinking…

Check out a video I made via Loom

 

ABOUT

Experience

My brain likes to analyze and build interlocking elements that, when combined just right, create a compelling experience. I spent several years using this skill to design toys and games. As a by-product, I’m always injecting fun into the stuff I do!

But I made the switch to digital product design to create more value for more people.

I honed my knowledge of UX mapping, KPIs, UI patterns, and Design Systems by working for start-ups. I pulled from product and design frameworks to develop my playbook for digging into a challenge (heavily inspired by IDEO design thinking, Google Sprints, & GIST).

Though I spend most of my time in Figma, I’ve also been studying HTML, CSS, JavaScript, and React. It’s important to me to know my medium and “mind the gap” in my knowledge of engineering.

If you need an energetic designer for your team, say the word and I’m there!

 
 
Customer journey mapping with a fellow UX designer.

Customer journey mapping with a fellow UX designer.

 

VALUES

Guiding principles

 

Build user-centered solutions

Create designs that solve problems and encapsulate sensible use

Be creative and open-minded

Explore ideas energetically, without fear of failure

 
 

Always be learning

Pursue acquiring new knowledge and skills

Create joy

Add the touches that build connections and excitement

 

X-FACTOR

That “je ne sais quoi”

(juh nuh say kwah) : something (such as an appealing quality) that cannot be adequately described

Rachel’s strength is her ability to conceptualize on the wider experience rather than just one specific aspect at a time. She comes to the table with creative ideas, strong ability to communicate her design choices, and drive to contribute to the team.

-Steve Drucker, VP of Creative Strategies at Hasbro


Rachel is a talented designer and illustrator, and an all-around joy to work with.

-Andrew Franks, Director at Boss Fight Studio

[ I create portraits, too! ]